Massimo Renon Appointed New Head Of Europe, Middle East And Africa Of Safilo Group

Safilo Group, worldwide leader in the premium eyewear sector, has appointed Massimo Renon Head of Business Region EMEA. Massimo Renon will assume the role in September, reporting directly to Roberto Vedovotto, Chief Executive Officer of Safilo Group.Massimo joins Safilo from Ferrari, where he held the role of Global Head of Sales and After Sales.He previously gained over 10 years' experience in Luxottica, where he successfully held several positions of increasing responsibility in Italy and internationally, becoming New Europe Region Director before leaving.Roberto Vedovotto, Chief Executive Officer of Safilo, stated:"I am extremely proud to announce the appointment of Massimo Renon as the Head of our business in Europe, Middle East and Africa. With a turnover of about Euro 460 million, the EMEA region is at the heart of Safilo's global presence in the markets. The competitive scenarios and growth challenges that characterize this huge area of potential consumers have led us to join forces with Massimo for a path of future growth, which, thanks to his personal and professional background, will certainly be a great success. His leadership combined with a deep knowledge of the industry and his unparalleled expertise in the development of premium/luxury brands will further strengthen our Senior Management Team. I am pleased to give Massimo a warm welcome and best wishes in his new role."
 Based in the Enterprise Centre at the University of Hull, the company is the official supplier of club-branded sunglasses and spectacle frames for most of the top clubs in the country, including Liverpool, Manchester United, Manchester City, Chelsea, Arsenal – and Hull City.Now, Fan Frames is preparing to unveil its products to a captive audience as JJB Sports is about to trial a range of sunglasses in about 50 of its stores.The frames carry subtle branding in the form of the clubs' crest and colours, and the initial trial could result in a much larger order for next summer.
Paul, who is joined in the business by his brother and business manager Keith and technical director Chris Birkett, said: "This trial is a fantastic result for Fan Frames. If we can sign a deal for next summer it will be like winning the cup."JJB Sports is the first major multiple retailer to stock the frames, however the company is also in serious talks with other major retailers and optical chains."This is the biggest company we have sold to so far," said Paul."Our target was to get a multiple retailer on board this year."The goal is to increase the volume and roll it out nationally. JJB have about 450 stores so if we could get our Manchester United and Liverpool sunglasses into all those it would be a massive deal for next summer."